In Short
- An amica chips commercial featuring nuns and potato chips for communion sparked outrage among catholics, labeled as blasphemy.
- The ad portrayed nuns finding potato chips instead of communion wafers, drawing criticism for trivializing sacred symbols.
- Italian authorities ordered the removal of the commercial from airwaves after public outcry and legal challenges.
- Social media users and a catholic organization condemned the ad, calling for respect toward religious symbols.
TFD – Delve into the controversy stirred by Amica Chips’ potato chip commercial, labeled as blasphemous by an Italian Catholic organization. Discover the societal outrage and legal responses to this contentious advertisement.
A potato chip commercial that features nuns receiving the crispy snacks for communion is “blasphemy” and should be taken off the air, according to an Italian Catholic organization.
at the commercial for Amica Chips, adorable teenage nuns at a convent are shown gleefully discovering that their communion wafer—also referred to as the host—is actually a potato chip.
As the nuns laugh, a motherly figure who is superior to them appears to have replaced the hosts with potato chips in the tabernacle—a container used to store communion wafers.
Catholics hold that Christ’s body and blood are symbolized by the communion wafer.
Head of the Catholic organization AIART, which keeps an eye on Italian radio and TV, Giovanni Baggio, referred to the advertisement as “blasphemy.”
In a statement, Baggio said the 30-second commercial was “outrageous” and that it “offends the sensitivity of millions of practicing Catholics by trivializing the comparison between the potato chip and the consecrated object.”
In an editorial, the Catholic newspaper Avvenire attacked the advertisement, saying that “Christ has been reduced to a potato chip.” Destroyed and persecuted some 2,000 years ago.
Italy’s advertising standards body, the IAP, issued an order to remove the commercial from the air after the outcry. Broadcasts will go on while Amica Chips has seven days to challenge the ruling. Online placements are not subject to the sequence.
The ad was met with horror from social media users as well.
This is sacrilege! Honor Our Lord Jesus during the Holy Communion! wrote a user on Instagram.
Someone someone remarked, “You don’t mess with God. I advise my Italian friends to completely boycott this business.
Users have accused Amica Chips of “a very serious lack of respect,” and one user claimed the corporation had “offended all the Catholics of the world.”
Upon being asked for comment, Amica Chips did not respond.
Conclusion
The controversy surrounding Amica Chips’ potato chip commercial highlights the delicate balance between creative expression and religious sensitivities. As societal norms evolve, advertisements must navigate cultural boundaries with care and respect. This case serves as a reminder of the importance of understanding diverse beliefs and values in media representation.
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