In Short
- Taylor swift’s songs are back on tiktok after a contract agreement, delighting fans and content creators alike.
- The return of swift’s music marks a significant event preceding the release of her latest album, the tortured poets department.
- Tiktok enthusiast madeline macrae expresses her joy at having access to swift’s full catalog for content creation.
- The agreement reflects the influence and power of taylor swift in the music industry and social media landscape.
- Fans are excited for listening parties and renewed engagement with swift’s music on tiktok.
TFD – Swifties and TikTok fans, rejoice! Taylor Swift’s music is back on TikTok, just in time for her new album release. Join the celebration as fans prepare for listening parties and enjoy the return of Taylor Swift’s iconic songs.
In the drawn-out contract battle between TikTok and Universal Music Group, a high-profile exemption has been made for Taylor Swift. A few of her songs became available again as TikTok sounds on Thursday, just a week before the release of Swift’s latest album, The Tortured Poets Department. It remains unclear what kind of arrangement was made for her official music to come back or how long it will remain on the social media platform.
TikTok developer and Swift enthusiast Madeline Macrae was alerted to the news Thursday morning and quickly began looking it up on Google and TikTok to make sure it wasn’t a scam. She exclaims, “I’m so happy to have that catalog back and not have to rely on sped-up or edited versions.” “I just need to use her real music.” Songs like “Cruel Summer,” “Cardigan,” and “Style (Taylor’s Version)” can now be used by content creators on the platform, as first reported by Variety.
Macrae is appreciative that Swift’s music may be unmuted for her previous TikTok videos, in addition to being thrilled to use her songs in new ones. She explains, “I was debating whether to keep them or delete them because they look kind of silly muted.” Upon the initial removal of UMG’s music from TikTok’s repertoire in January, some producers were taken aback to discover that their collection of previous videos featuring certain songs vanished over night.
Does this imply that videos on TikTok can use the album The Tortured Poets Department? Macrae is optimistic despite the uncertainty, saying, “I think this move also just shows the power of Taylor Swift.” Major UMG singer Billie Eilish will soon be marketing her next album, May’s Hit Me Hard and Soft, but before it drops, fans of Eilish will have to wait to see if her music also makes a comeback to TikTok.
Due to the majority of UMG artists’ nearly 10-week absence on TikTok, the social media platform’s user experience has significantly changed, and non-UMG artists like Beyoncé now have more opportunities to become viral thanks to the platform’s algorithm.
When the protracted contract issue between TikTok and UMG will be resolved is still unknown. The removal of songs from TikTok by UMG, one of the largest record labels in the world, has had an effect on the careers of numerous well-known musicians as well as up-and-coming talents. Many artists voiced their displeasure with the change, frequently pointing to ruined marketing strategies or a smaller listener base. An inquiry for comment was not immediately answered by a UMG representative.
Swifties on TikTok are happy that her music is back, regardless of what happens between the two corporations in the end. They are getting ready for listening parties to celebrate the release of the new album. Macrae declares, “I already know my Friday night plans.” “Staying in with friends, drinking some wine, and just listening to this album.” Sounds like a really social media-filled evening.
Conclusion
Taylor Swift’s return to TikTok signifies a win for both fans and the music industry, showcasing the impact of her music and popularity across social media platforms. As fans gear up for listening parties and enjoy her songs once again, it’s a reminder of the enduring connection between artists and their audience in the digital age.
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