Netflix WAG Reality Show: Marissa Ayers, Gia Duddy and Livvy Dunne Predicted for Potential Series

Marissa Ayers Gia Duddy WAG reality show speculation has emerged after Barstool Sports personality Jack Maguire predicted that the growing popularity of NFL wives and girlfriends could soon lead to a major Netflix reality series.

The discussion began after the New York Post shared a photo of New York Giants quarterback Jaxson Dart spending time with his girlfriend Marissa Ayers during training camp. Maguire reacted to the post by highlighting how dramatically the profile of athlete partners has changed in recent years.

Rather than simply being known as the partners of professional athletes, many WAGs have developed individual audiences, sponsorship portfolios and careers across social media, fashion, beauty and entertainment.

Maguire wrote on X:

“WAG culture is getting to never before seen levels. Reality show soon. Netflix. Livvy Dunne, Marissa Ayers, Gia Duddy, etc. Will be massive if done right.”

Why a Netflix WAG reality show could attract viewers

The popularity of sports-focused documentary programming has demonstrated that audiences are interested in stories beyond what happens during games. Shows such as Quarterback, Receiver, Formula 1: Drive to Survive and Full Swing have expanded the entertainment appeal of professional sports.

A WAG-focused reality series could take a different approach by exploring the personal lives, careers, fashion choices, travel, friendships and business ventures of athlete partners.

Such a concept could also connect traditional sports audiences with viewers interested in lifestyle, fashion, beauty and pop culture. The combination could give a streaming platform a broader audience than a conventional sports documentary.

Marissa Ayers builds her own social media presence

Marissa Ayers has attracted significant attention through her relationship with Jaxson Dart, but she has also developed her own online presence.

Ayers frequently shares lifestyle content, travel moments and behind-the-scenes glimpses with her followers. Her visibility has increased alongside Dart’s emergence as an NFL quarterback.

Dart recently collaborated with Abercrombie & Fitch for the brand’s fall denim campaign. The New York Giants quarterback appeared in the campaign wearing a Yankees cap in one image and posing with his Giants helmet in another.

Ayers joined Dart for the photoshoot and showed her support for the quarterback in the comments section, posting clapping and heart-eye emojis.

Jaxson Dart and Marissa Ayers continue to attract attention

The couple’s relationship has become a recurring topic among NFL fans as Dart prepares for his second professional season.

Ayers also recently shared photographs from a trip to Oahu, Hawaii, where she posted beach-resort content featuring a pink-and-purple printed bikini and matching cover-up.

Dart responded to the post with the comment, “Island girl,” adding another glimpse into their public relationship.

Gia Duddy and Livvy Dunne could add star power

Maguire specifically mentioned Gia Duddy and Livvy Dunne alongside Ayers when discussing the possibility of a WAG-focused Netflix series.

Both have established substantial individual profiles beyond their relationships with athletes. Their social media followings and existing connections to sports and lifestyle content demonstrate why athlete partners can potentially become entertainment personalities in their own right.

A cast combining prominent NFL partners with influencers from other major sports could create storylines involving relationships, career ambitions, brand partnerships, travel and social events.

WAG culture is becoming a business of its own

The modern WAG culture is increasingly connected to personal branding. Athlete partners can secure sponsorship opportunities independently while building businesses and audiences that are not entirely dependent on their partners’ sporting careers.

That shift could make a reality series more commercially attractive because the personalities involved already understand digital content, brand collaborations and audience engagement.

However, whether a Netflix project actually materializes remains uncertain. Maguire’s comments were a prediction rather than an announcement of a confirmed series.

Jaxson Dart enters an important NFL season

While attention around Dart and Ayers continues away from the field, the Giants quarterback is preparing for his second NFL season. He will look to build on the positive moments from his rookie campaign under new head coach John Harbaugh.

For Dart, his development on the field remains the primary focus, while Ayers continues to grow her own public profile. Their combined visibility is also an example of why athlete relationships have become increasingly influential within modern sports culture.