Ducati Formula 73 Launched at ₹20 Lakh, Sold Out

Ducati has launched the limited-edition Formula 73 motorcycle in India at an ex-showroom price of Rs 20 lakh, and all units allocated to the Indian market have already been sold. The exclusive motorcycle is part of a global production run of just 873 individually numbered units. With the entire Indian allocation accounted for, Ducati is no longer accepting bookings for the Formula 73.

Created as a tribute to Ducati’s historic racing heritage, the Formula 73 combines styling inspired by the brand’s iconic motorcycles of the 1970s with modern engineering, electronic rider aids and premium components. The motorcycle celebrates the legacy of the Ducati 750 Super Sport Desmo, a model closely associated with one of the most significant chapters in the Italian manufacturer’s racing history.

The launch also forms part of Ducati’s centenary-year celebrations, bringing a piece of the company’s history to collectors and enthusiasts. Its limited production numbers, distinctive design and heritage-inspired engineering make the Formula 73 a particularly exclusive addition to the brand’s motorcycle portfolio.

Ducati Formula 73 India Launch: Price and Availability

The Ducati Formula 73 has been introduced in India at an ex-showroom price of Rs 20 lakh. However, prospective buyers looking to purchase the motorcycle will have to contend with its limited availability, as Ducati has confirmed that all units allocated to the Indian market have been sold out.

Globally, production is restricted to 873 numbered motorcycles. This limited production run reinforces the Formula 73’s positioning as a collector-focused motorcycle rather than a mass-market offering. Each example carries its own individual serial number, highlighting its place within the exclusive production series.

Ducati is no longer accepting bookings for the motorcycle in India following the sale of the available allocation. The quick sell-out reflects the appeal of limited-edition motorcycles among enthusiasts who value a combination of distinctive styling, brand heritage and exclusivity.

Beyond its price and limited availability, the Formula 73 distinguishes itself through a design that draws heavily on Ducati’s historic racing motorcycles. Its colour scheme, bodywork details and mechanical layout are intended to recall the brand’s early Desmo-powered road bikes while incorporating contemporary equipment.

Ducati Formula 73: The History Behind the Limited-Edition Motorcycle

The Formula 73 takes inspiration from the Ducati 750 Super Sport Desmo, introduced in 1973. The motorcycle’s history is connected to the Ducati 750 Imola Desmo, which secured a landmark victory in the 1972 200 Miglia di Imola race.

Riders Paul Smart and Bruno Spaggiari were central to that achievement, which became an important milestone in Ducati’s production-based racing story. The victory helped establish the foundation for a racing legacy that would later evolve into the modern Superbike racing format.

The 750 Imola Desmo represented an important demonstration of Ducati’s engineering philosophy, while the subsequent 750 Super Sport Desmo brought elements of that racing heritage to the road. The Formula 73 revisits this period through a combination of classic design cues and modern motorcycle technology.

Rather than reproducing the original motorcycle outright, Ducati has incorporated visual references to the historic model into a contemporary package. The result is a limited-edition machine that pays homage to the brand’s past while offering the equipment and performance expected of a modern motorcycle.

The Formula 73’s connection to the 1970s is visible in its paintwork, riding position, mirrors and front fairing. These details are intended to evoke the appearance of Ducati’s earlier sporting motorcycles without abandoning contemporary components and electronic features.

Ducati Formula 73 Design: Retro Styling With Modern Details

One of the Formula 73’s defining characteristics is its silver and aqua-green paint scheme. The combination gives the motorcycle a distinctive appearance inspired by Ducati’s historical racing machines, while a vertical gold stripe on the fuel tank recreates a detail associated with the original racing motorcycle.

The motorcycle also features a steel trellis frame finished in aqua green. The exposed frame contributes to its visual identity and reinforces the connection between the new model and Ducati’s established design language.

Other prominent styling elements include clip-on handlebars, bar-end mirrors and a short front fairing. Together, these components create a compact, purposeful profile that recalls classic sport-oriented motorcycles from the 1970s.

The design is complemented by several premium aluminium components. Billet aluminium is used for the brake and clutch levers, their oil reservoirs and the footpegs. A Rizoma fuel cap is supplied as standard, adding another premium detail to the motorcycle’s overall specification.

Although its appearance draws on the past, the Formula 73 incorporates modern lighting and instrumentation. Full-LED lighting, daytime running lights and a full-colour TFT display bring contemporary functionality to the heritage-inspired design.

The combination of traditional styling and modern equipment is central to the motorcycle’s appeal. Instead of focusing solely on performance figures, Ducati has positioned the Formula 73 as a celebration of its engineering history, design heritage and sporting identity.

Ducati Formula 73 Engine and Performance Specifications

The Ducati Formula 73 is powered by an 803cc, air-cooled, L-twin Desmodue engine. It uses desmodromic valve actuation and two valves per cylinder, retaining a mechanical configuration associated with Ducati’s traditional engine technology.

The engine produces 73hp at 8,250rpm and peak torque of 65.2Nm at 7,000rpm. These figures define the motorcycle’s performance package while maintaining the character of the air-cooled L-twin layout.

The engine is Euro 5+ compliant and is paired with a Termignoni exhaust developed specifically for the Formula 73. The exhaust system forms part of the motorcycle’s dedicated equipment package and complements its performance-focused identity.

Desmodromic valve actuation is a distinctive feature of Ducati engineering. Rather than relying solely on conventional valve springs for valve closure, the system uses a mechanical arrangement to control both the opening and closing of the valves. Its inclusion reinforces the Formula 73’s connection to the company’s historic Desmo-powered motorcycles.

Ducati Formula 73 Engine Specifications

• Engine capacity: 803cc
• Engine configuration: Air-cooled L-twin
• Valve system: Desmodromic valve actuation
• Valves per cylinder: Two
• Maximum power: 73hp at 8,250rpm
• Peak torque: 65.2Nm at 7,000rpm
• Emissions compliance: Euro 5+
• Exhaust: Dedicated Termignoni system

The engine’s specification reflects the Formula 73’s balance between heritage and contemporary requirements. Its air-cooled architecture and desmodromic valve system recall Ducati’s traditional engineering approach, while Euro 5+ compliance ensures that the motorcycle meets the stated emissions standard.

Chassis, Suspension and Braking Equipment

The Formula 73 uses a steel trellis frame finished in aqua green, making the chassis an important part of both its structure and visual presentation. The frame is paired with KYB suspension components at the front and rear.

At the front, the motorcycle features a 41mm upside-down KYB fork. The rear suspension consists of a KYB shock absorber with preload adjustment, allowing the rear setup to be adjusted for different loading conditions.

Braking performance is handled by a Brembo four-piston radial front calliper working with a 330mm disc. The front braking hardware is complemented by the motorcycle’s electronic safety systems, including cornering ABS.

The Formula 73 rides on 17-inch spoked wheels fitted with Pirelli Diablo Rosso IV tyres. The front tyre measures 120/70, while the rear uses a wider 180/55 tyre. This combination contributes to the motorcycle’s road-oriented specification and complements its distinctive spoked-wheel design.

Its kerb weight, excluding fuel, is 183kg. This figure provides an indication of the motorcycle’s weight without accounting for the fuel carried in the tank.

Ducati Formula 73 Chassis and Hardware

• Frame: Steel trellis frame finished in aqua green
• Front suspension: 41mm upside-down KYB fork
• Rear suspension: Preload-adjustable KYB shock absorber
• Front brake: Brembo four-piston radial calliper
• Front brake disc: 330mm
• Wheels: 17-inch spoked wheels
• Front tyre: 120/70 Pirelli Diablo Rosso IV
• Rear tyre: 180/55 Pirelli Diablo Rosso IV
• Kerb weight without fuel: 183kg

The use of established component manufacturers such as KYB, Brembo, Pirelli and Rizoma underlines the Formula 73’s premium positioning. These components sit alongside the motorcycle’s heritage-inspired styling to create a package aimed at enthusiasts seeking a distinctive Ducati.

Ducati Formula 73 Features and Electronic Rider Aids

Despite its retro-inspired appearance, the Ducati Formula 73 receives a range of modern electronic features. The instrument console is a 4.3-inch full-colour TFT display, providing the motorcycle with a contemporary interface while maintaining the overall design’s classic character.

Lighting equipment includes a full-LED setup, daytime running lights and self-cancelling turn indicators. These features bring modern convenience to a motorcycle whose styling references an earlier era of Ducati road bikes.

The electronic rider-assistance package includes cornering ABS, Ducati Traction Control, power modes and Ducati Quick Shift. Together, these systems provide braking assistance, traction management and additional control over the motorcycle’s operation.

Cornering ABS is designed to support braking control when the motorcycle is leaned over, while Ducati Traction Control helps manage rear-wheel traction. Power modes allow riders to select between different operating settings, and the quick-shift system supports gear changes without requiring conventional clutch operation for every shift.

Sport and Road Riding Modes

The Formula 73 offers two riding modes: Sport and Road. These modes give riders a choice of settings suited to different riding situations. The supplied information identifies the two modes but does not specify their individual power delivery or electronic intervention settings.

The combination of riding modes and electronic rider aids gives the limited-edition motorcycle a modern technological foundation. Its equipment is designed to complement the traditional mechanical character of the air-cooled L-twin engine rather than make the motorcycle a purely retro-style product.

Optional Accessories and Premium Components

Ducati offers several optional accessories for the Formula 73, allowing owners to add further convenience and functionality. These include an anti-theft system, Ducati Multimedia System, heated grips and turn-by-turn navigation.

The anti-theft system provides an additional security option, while the Ducati Multimedia System expands the motorcycle’s connectivity features. Heated grips can add comfort in colder conditions, and turn-by-turn navigation offers guidance for riders travelling unfamiliar routes.

These accessories are optional rather than part of the standard equipment listed for every motorcycle. Buyers interested in them would need to check availability and applicable pricing with Ducati.

The motorcycle also features billet aluminium components, including the brake and clutch levers, oil reservoirs and footpegs. A Rizoma fuel cap is included as standard, adding a premium component to the motorcycle’s specification.

Exclusive Numbering and Collector-Focused Presentation

The Formula 73’s limited production run is reinforced by the way each motorcycle is identified and presented. Every unit carries its name and individual serial number on the steering plate, establishing its place within the global run of 873 motorcycles.

Buyers also receive a certificate of authenticity. Ducati has included historical photographs and sketches from its Style Centre, presented in a special box alongside the motorcycle’s documentation.

These additions emphasise the model’s historical significance and collector-oriented positioning. The numbered production series, authenticity certificate and archival design material distinguish the Formula 73 from a regular production motorcycle.

For enthusiasts, the appeal extends beyond the engine and equipment list. The motorcycle connects its owner to a specific period in Ducati’s history, drawing on the racing achievements that influenced the company’s early sporting road models.

The sold-out Indian allocation further underlines the exclusivity of the launch. With no further bookings being accepted, the Formula 73 has already reached the end of its announced availability for Indian customers.

Ducati Formula 73: A Tribute to the Brand’s Centenary

The Formula 73 is part of Ducati’s centenary-year celebrations and revisits the design and engineering philosophy associated with the company’s early Desmo-powered road motorcycles. Its historical references, limited production numbers and modern specification combine to create a motorcycle intended for collectors and dedicated brand enthusiasts.

The link to the Ducati 750 Super Sport Desmo and the 1972 200 Miglia di Imola victory gives the Formula 73 a clear historical foundation. Its design references the racing heritage associated with Paul Smart and Bruno Spaggiari, while its modern engine, suspension, braking hardware and electronic systems make it a contemporary motorcycle.

At Rs 20 lakh ex-showroom in India, the Formula 73 occupies an exclusive position within Ducati’s range. Its limited global production of 873 numbered units and the complete sell-out of the Indian allocation make availability a defining part of the launch story.

Ducati Formula 73 India Launch: Key Details at a Glance

• Motorcycle: Ducati Formula 73
• India ex-showroom price: Rs 20 lakh
• Global production: 873 numbered units
• Indian allocation: Sold out
• Bookings: No longer being accepted
• Engine: 803cc air-cooled L-twin Desmodue
• Power: 73hp at 8,250rpm
• Torque: 65.2Nm at 7,000rpm
• Frame: Steel trellis
• Front suspension: 41mm upside-down KYB fork
• Brakes: Brembo four-piston radial front calliper with 330mm disc
• Instrument display: 4.3-inch full-colour TFT
• Riding modes: Sport and Road
• Kerb weight without fuel: 183kg

Conclusion

The Ducati Formula 73 brings together the Italian manufacturer’s racing heritage, distinctive 1970s-inspired styling and modern motorcycle technology in an exclusive limited-edition package. Powered by an 803cc air-cooled L-twin engine producing 73hp, it features a steel trellis frame, KYB suspension, Brembo braking hardware, Pirelli tyres and a comprehensive electronic rider-assistance package.

Priced at Rs 20 lakh ex-showroom in India, the motorcycle is limited to a global production run of 873 numbered units. Ducati’s Indian allocation has already sold out, and bookings are closed. With its historical connections, individual numbering and special collector documentation, the Formula 73 stands out as a tribute to Ducati’s early Desmo-powered motorcycles and an exclusive addition to the brand’s centenary celebrations.