JBL Interested in Joining WWE Creative Team Behind the Scenes

WWE Hall of Famer JBL has expressed interest in joining the company’s creative team, revealing that he would consider taking on a behind-the-scenes role if the opportunity arose. The former WWE Champion made his comments during a recent episode of the Something to Wrestle With podcast, where he was asked whether he would be interested in working as a creative team member or an in-ring agent.

JBL made it clear that creative work appeals to him, but he has no desire to become an agent responsible for putting matches together. His comments come at a time when WWE’s creative structure is attracting attention, particularly amid reports about possible changes to senior positions following WrestleMania 43.

Triple H currently oversees WWE’s creative direction and works alongside a team of writers and experienced Wrestling figures. Bruce Prichard and Michael Hayes are among the veteran names involved in overseeing different aspects of the company’s programming. With speculation surrounding Prichard’s possible retirement, questions have emerged about who could take on additional responsibilities in the future.

JBL interested in joining WWE creative team

During the podcast discussion, a fan asked JBL whether he would consider returning to WWE in a creative or agent role. The Hall of Famer responded positively to the possibility of contributing to the company’s creative direction.

However, he firmly ruled out working as an agent, explaining that the responsibilities involved in putting matches together do not appeal to him.

“Not an agent, no. Good lord, no. Hell no. Creative, yeah. It hasn’t been offered, and there’s no talk of it. But yeah, creative, I’d be interested in. But agent, absolutely not,” JBL said.

His response makes an important distinction between the two positions. While JBL would welcome the opportunity to contribute ideas to WWE storylines and character development, he does not want to be directly responsible for structuring matches between performers.

He also clarified that there have been no discussions or formal offers from WWE about bringing him into the creative department. His comments reflect personal interest rather than confirmation of an ongoing recruitment process.

Why JBL does not want an agent role in WWE

JBL also explained why working as an agent would not be an attractive option for him. In professional wrestling, agents help performers organise matches, communicate creative instructions and ensure that segments and in-ring action follow the planned structure.

According to JBL, the way matches are prepared today involves going through the action with wrestlers from beginning to end. He suggested that this detailed approach would be difficult for him because it differs from how he approached matches during his own wrestling career.

“It’s fun talking over matches. It’s just these guys with matches today; you got to go over it with them from like start to finish. And I never did a match that way,” he added.

His comments indicate that he is more comfortable discussing the broader creative side of wrestling than handling the detailed planning of individual matches. A creative position could potentially involve developing characters, storylines and longer-term television narratives, which is the type of work he expressed interest in pursuing.

JBL’s experience as a former WWE Champion and long-time performer could provide a different perspective in discussions about character presentation and storytelling. However, he has not indicated that WWE has approached him about such responsibilities.

Triple H currently leads WWE’s creative direction

WWE’s creative structure is currently led by Triple H, who oversees the direction of the company’s television programming, storylines and characters. He works with a group of writers and experienced wrestling personnel to develop the stories presented across WWE’s shows.

The creative process involves coordinating rivalries, championship programmes, character development and major events. Veteran figures such as Bruce Prichard and Michael Hayes have also held important positions within the company’s wider creative and production structure.

Prichard’s possible retirement after WrestleMania 43 has generated discussion about the future organisation of WWE’s creative department. If he steps away, the company could need to redistribute some responsibilities or consider additional personnel for senior positions.

However, no official announcement has confirmed a change to the current leadership structure or identified a replacement for Prichard. JBL’s comments have added another name to the wider conversation, but his interest should not be interpreted as evidence that a position is available or that negotiations have begun.

WWE reportedly held talks with former writer Vince Russo

JBL is not the only former wrestling figure linked to discussions about WWE’s creative department. Recent reports also suggested that WWE president Nick Khan met with former WWE and WCW writer Vince Russo, with the possibility of Russo returning to the company reportedly discussed.

According to the reports, Russo had also reached out to his former employers about a potential role. However, no further development or confirmed agreement was reported.

Russo has a long history with WWE, having joined the company in 1992. He became an important member of its writing team during the period associated with the rise of the Crash TV approach to television storytelling.

He later became head writer and played a significant role in shaping WWE programming during the Monday Night Wars, when the company was competing directly with World Championship Wrestling for television audiences.

His work during that period remains a notable part of wrestling television history, particularly because WWE eventually gained the advantage in its competition with WCW.

Vince Russo’s history with WWE and WCW

Russo joined WWE in 1992 and gradually became one of the influential figures behind its television writing. His approach involved faster-paced storytelling, frequent storyline developments and a greater emphasis on dramatic television segments.

He eventually became head writer during a significant period in the company’s competition with WCW. WWE’s programming underwent major changes during the Monday Night Wars, with Russo playing an important role in the creative direction of the product.

In 1999, Russo left WWE and joined WCW. He remained associated with the rival promotion until it closed in 2001, bringing an end to one of the most significant periods in professional wrestling’s television competition.

His reported contact with WWE has therefore attracted attention because of his previous influence on the company’s programming. Nevertheless, reports of discussions do not confirm that he will return or take up a position within the creative team.

Could JBL become part of WWE’s future creative plans?

JBL’s comments have naturally prompted questions about whether he could eventually return to WWE in a creative capacity. His experience as a performer, former champion and wrestling personality could offer insight into how characters and rivalries are presented to television audiences.

His preference for creative work rather than an agent position is particularly relevant because the two roles involve different responsibilities. An agent generally works closely with wrestlers on match layouts and execution, while creative personnel focus more broadly on storylines, characters and programme direction.

JBL has made it clear that he would be interested in the latter, but he has also stressed that WWE has not offered him a role and that no discussions have taken place. Any potential return would therefore depend on whether the company sees a suitable opportunity and whether both sides are interested in moving forward.

The wider conversation about WWE’s creative department also includes the reported possibility of changes involving senior figures such as Bruce Prichard and the reported contact with Vince Russo. At this stage, however, those developments remain separate reports rather than confirmation of a wider restructuring.

What JBL’s comments mean for WWE

JBL’s willingness to consider a creative role highlights the interest former WWE performers can have in contributing to the company after their in-ring careers. Wrestlers with extensive experience often bring knowledge of character presentation, audience reactions and the practical demands of professional wrestling television.

At the same time, JBL’s rejection of an agent role shows that he has a specific preference for the kind of work he would be willing to undertake. He enjoys discussing matches but does not want the responsibility of planning them in the detailed manner he described.

For now, Triple H remains in charge of WWE’s creative direction, and there is no confirmed appointment involving JBL or Russo. The reports surrounding Prichard’s possible retirement have created discussion about future roles, but the company’s plans have not been officially outlined.

JBL has opened the door to a potential behind-the-scenes return by publicly expressing his interest. Whether that interest eventually leads to a position within WWE remains uncertain, as the Hall of Famer himself acknowledged that no offer or conversation has taken place.