Range Rover has expanded its ultra-luxury portfolio in India with the launch of the new Range Rover SV Ultra, priced at Rs 3.80 crore (ex-showroom, New Delhi). Positioned as the most premium and technologically advanced model in the Range Rover lineup, the SUV combines high-performance engineering with bespoke craftsmanship, sustainable interior materials and a suite of comfort-focused technologies aimed at delivering a first-class Travel experience.
Among its standout features are a powerful 4.4-litre V8 mild-hybrid engine, a redesigned luxury cabin, Wellness-oriented seating Technology and an innovative electrostatic audio system that the company says is the first of its kind to be offered in a production vehicle.
Range Rover SV Ultra Price in India
The Range Rover SV Ultra has been launched at a starting price of Rs 3.80 crore (ex-showroom, New Delhi).
With this launch, the SUV becomes one of the most exclusive offerings in the brand’s Indian portfolio, targeting buyers looking for a combination of luxury, advanced technology and high-performance capabilities.
Powertrain: 540hp Twin-Turbo V8 Mild-Hybrid Engine
Powering the SV Ultra is a 4.4-litre twin-turbocharged V8 petrol engine paired with a 48-volt mild-hybrid system. The engine produces 540bhp (395kW) and is paired with an eight-speed automatic transmission that sends power to all four wheels through the standard all-wheel-drive system.
According to Range Rover, the SUV accelerates from 0 to 100 km/h in 4.9 seconds, while the electronically limited top speed stands at 261 km/h.
The vehicle also comes equipped with adaptive suspension, all-wheel steering and multiple Terrain Response driving modes, allowing it to adapt to different road and off-road conditions.
Performance Meets Luxury
Although the SV Ultra is designed primarily as an ultra-premium luxury SUV, its performance figures place it among the quicker full-size luxury sport utility vehicles currently available.
The inclusion of a mild-hybrid system is intended to improve efficiency and support smoother power delivery by assisting the combustion engine during certain driving conditions. Unlike a full hybrid or plug-in hybrid, however, a mild-hybrid system does not allow the vehicle to operate solely on electric power.
World’s First Electrostatic Audio System in a Production Vehicle
One of the biggest technological highlights of the Range Rover SV Ultra is its SV Electrostatic Sound System.
The company says this is the world’s first production vehicle to feature electrostatic speaker technology, introducing a different approach to in-car audio reproduction compared with conventional speaker systems.
The setup consists of 21 ultra-thin electrostatic transducers positioned throughout the cabin, including the headrests, seatbacks, roof lining and other speaker locations.
Rather than relying on traditional cone speakers, each electrostatic unit uses a membrane measuring only about 1 millimetre in thickness. According to Range Rover, this enables faster sound response, improved clarity and reduced distortion.
How Electrostatic Speakers Differ from Conventional Audio Systems
Traditional automotive speakers generate sound by moving a voice coil attached to a cone. Electrostatic speakers instead use an electrically charged membrane suspended between conductive panels, allowing extremely precise movement.
According to the manufacturer, this technology offers several advantages in the SV Ultra:
- Sharper audio reproduction.
- Reduced distortion.
- Lower power consumption.
- Significantly lighter speaker components.
- Greater use of recyclable materials.
Range Rover states that the electrostatic speakers consume up to 90% less power, weigh up to 90% less than conventional coil-based speakers and are manufactured using 100% upcycled and recyclable materials by mass, without using rare earth elements.
The company also says the system underwent more than 1,000 hours of testing across temperatures ranging from -20°C to 65°C before entering production.
Cabin Designed Around Comfort and Wellness
Beyond premium materials, the SV Ultra places a strong emphasis on occupant comfort.
The audio system works together with the company’s Body and Soul Seats (BASS) and the Sensory Floor, enabling passengers not only to hear music but also experience it through carefully controlled haptic feedback.
According to Range Rover, the SUV offers six wellness programmes, including Calm and Invigorating modes, designed to promote relaxation or improve alertness during long journeys.
These features reflect a growing trend among luxury vehicle manufacturers to integrate wellness-focused technologies into premium interiors.
Leather-Free Premium Interior
The SV Ultra also introduces a new leather-free interior finished in Orchid White and Cinder Grey Ultrafabrics.
The seats feature laser-crafted mosaic perforations, while the dashboard and cabin incorporate natural open-pore rattan palm veneer alongside gloss white ceramic detailing.
Additional exclusive design touches include:
- Orchid Pearl-finished speaker grilles.
- Colour-matched white seatbelts.
- Exclusive SV Ultra-branded treadplates.
- Premium ceramic trim elements.
The emphasis on alternative materials also reflects the automotive industry’s increasing interest in offering premium interiors without traditional leather upholstery.
Distinctive Exterior Design
On the outside, the SV Ultra introduces an exclusive Titan Silver paint finish.
According to the company, the finish incorporates real aluminium flakes and advanced pigments to create a liquid metal-inspired appearance.
The flagship model is further distinguished by:
- Satin Platinum Atlas detailing.
- Silver Chrome exterior accents.
- Newly designed 23-inch alloy wheels.
- Satin Platinum wheel inserts.
These visual updates help differentiate the SV Ultra from other variants within the Range Rover family.
Key Specifications at a Glance
| Feature | Range Rover SV Ultra |
|---|---|
| Price | Rs 3.80 crore (ex-showroom, New Delhi) |
| Engine | 4.4-litre twin-turbo V8 petrol |
| Hybrid System | 48V mild-hybrid |
| Power Output | 540bhp (395kW) |
| Transmission | 8-speed automatic |
| Drive System | All-wheel drive |
| 0-100 km/h | 4.9 seconds |
| Top Speed | 261 km/h (electronically limited) |
| Wheel Size | 23-inch alloy wheels |
Why This Launch Matters
The SV Ultra represents more than just another luxury SUV. It showcases how premium vehicle manufacturers are increasingly competing through technology, sustainability and personalised comfort rather than relying solely on engine performance or exterior styling.
Features such as electrostatic speakers, wellness programmes, haptic seating and leather-free premium materials illustrate a broader shift toward creating immersive passenger experiences while incorporating more environmentally conscious Manufacturing approaches.
For buyers in the ultra-luxury segment, these technologies may become as significant as traditional performance specifications.
Electric Version Planned
At launch, the Range Rover SV Ultra is offered exclusively with the V8 mild-hybrid powertrain.
However, the company has confirmed that a fully electric version of the SV Ultra will be introduced later this year, expanding the model range to include a zero-tailpipe-emissions alternative.
No additional technical specifications or pricing for the electric version have been announced at this stage.
What Could Happen Next?
The arrival of the electric SV Ultra will likely mark the next major milestone for the flagship model. Details regarding battery capacity, driving range, charging capability and performance are expected to become clearer once the company officially unveils the electric variant.
In the meantime, the newly launched V8 mild-hybrid version serves as the brand’s most luxurious offering in India, combining advanced engineering, high-performance capability and technology-led comfort features in a single flagship package.
Final Takeaway
With the launch of the Range Rover SV Ultra, the company has introduced a model that places equal emphasis on performance, craftsmanship and next-generation in-car technology. Its powerful mild-hybrid V8 engine, wellness-oriented cabin, sustainable interior materials and innovative electrostatic audio system distinguish it within the luxury SUV segment.
As manufacturers continue Investing in advanced comfort technologies alongside electrification, the SV Ultra demonstrates how the definition of a flagship luxury vehicle is evolving beyond horsepower alone to include immersive passenger experiences and cutting-edge engineering.
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